LEARN - THRIVE - CONNECT!
First of it's kind! A four-day boutique workshop for makeup artists and hairstylists looking to perfect their hairstyling techniques. Intense two-day masterclass divided into "look and learn" and "hands-on" classes where you will work with real models.
There's more! We’ll also cover the best business practices for thriving in the wedding industry, with a special focus on mindfulness practices to help you build resilience and ensure longevity in your career.
My first step into the beauty industry was through makeup, starting as a self-taught makeup artist in editorial and fashion media. With no previous experience and not a single contact, just one big dream. Learning by doing, I soon discovered you can't fake it until you make it (or only fake so much!), and I learned the hard way how important education is! After much frustration trying to find suitable training back home, I decided to go to London to study at AOFM (The Academy of Freelance Makeup). It was there that I first began learning proper hairstyling from incredibly talented hairstylists who worked with clients and celebrities all over the world.
This experience sparked my curiosity, especially after seeing how in control and creative I could be with the whole beauty look. Fifteen years later and numerous courses taken by the world’s best-renowned hairstylists, I’ve honed my skills, built one of the biggest bridal beauty teams and become one of the most sought-after wedding makeup artists and hairstylists in the area.
I wasn't a natural, no superpowers here! I was armed only with crazy determination and thirst for knowledge. Taking the path of a dual beauty specialist was not an easy one ... it was paved with envy from working peers (people will resent you when you start to stand out from the crowd), some disasters (sometimes you concentrate so much on one thing where you lack experience that you mess up the one where you are actually good!), and insecurity (which fades with time and experience).
I could not walk that path without very good business skills. Apparently, I know a thing or two, as my business has weathered a major economic crisis, a pandemic, and several significant life changes in over a decade. But what I missed the most during this exciting (and, at times, exhausting!) journey was the lack of discussion about the mental health and physical toll that the fast-paced and highly competitive beauty industry places on our bodies. Surprisingly, that turned out to be the hardest part, and I am still learning.
I wish someone had told me sooner that there are better ways. But there are! It is time to pay it forward.
• Morning YOGA sessions
Under the guidance of yoga teacher Taja from "Zgibka - Zibelka giba in diha" we will start our day refreshed and focused, feeling rejuvenated and ready for workshops.
• Body & Mind burnout prevention
We will learn a variety of methods for preventing stress on the body and burnout, that can still be effective and helpful even after years of working in the beauty industry. Starting with practical body exercises to breathing techniques that help us stay calm in difficult situations.
• 3-night stay with full board meals (dinner drinks not included)
Stay in rooms with modern alpine architectural design, which preserves the sense of homeliness and the identity of this unique valley. Possibility of booking a single or double room (the price difference is shown below). Enjoy the exquisite cuisine prepared by the chefs of Plesnik Hotel, who employ local and organic ingredients sourced from the nearby high mountain farms. The authenticity of the flavours and the connection to the local environment can be felt on every plate.
• Free entrance in SPA
Relax after the class in pristine nature with an alpine eco-wellness. There is also a natural pond in front of the hotel, where you can swim and relax with one of most beautiful views in all Slovenia.
• Setting prices How to price your work appropriately and stick to your policies without downgrading your service
• Raising rates When and how to raise your rates with a practical guide!
• Effective communication with brides and wedding planners
• Get more bookings Configuring your systems to handle increasing bookings and flowing work
• Planning and executing different looks through wedding day
A practical case study of a real wedding with 7 different hair and makeup styles for 7 wedding dresses in one day.
• Preventing unforeseen costs How to protect your business in crisis times like injuries, economic downfall, client cancellation, ...
• DAY 1: Look & Learn Class This exclusive masterclass will focus on the basics of hair preparation, proper usage of hair tools, styling techniques, and the most popular and in-demand bridal hairstyles, together with covering wedding beauty trends predictions for 2025.
You’ll also learn how to photograph your work and create content to showcase on social media and present it in a way that attracts your ideal clients.
• DAY 2: Hands-on Class What makes this masterclass unique is a hands-on experience, where participants will practice their chosen styles on live models. Special attention will be paid to each individual, since you will be divided in two groups for high quality of workshop and one-on-one with Sandra, who will mentor and guide you while you work on your model.
This unique masterclass concept was born from listening to the frustrations of beauty professionals navigating the ever-changing industry, where connection and a feeling of community are vanishing. Times changed, with more demanding clients, shrinking timelines for executing looks and social media and AI reshaping beauty standards and expectations.
In this masterclass, you’ll not only learn the latest trends in hairstyling and the most in-demand bridal looks, but also how to thrive in this competitive market with the best business practices - all while protecting your physical and mental health.
The carefully chosen location in the pristine nature of Logar Valley provides the perfect environment for focus and recharge, all while escaping the distractions of city life. Held at the start of the year, this event gives you a head start to elevate your skills and business, setting the tone for a successful new year.
investment: 950€/1050€
A fully immersive experience designed to elevate your wedding business. Whether you're just starting out or already have some experience, you'll gain new techniques, enhance your business skills, and receive valuable tips for building a lasting career. You'll also have the opportunity to connect and network with peers in the industry, as one of the key goals of this class is to build a supportive community of like-minded professionals. No fluff, just straightforward, practical knowledge.
• DAY 1: Everything from the "Look & Learn" session plus:
• DAY 2: Hands-on practice on models to master your techniques
• DAY 3: Business and mindfulness sessions, including tips for pricing, client management, and resilience
• 3 overnight stays in a 4* hotel with full board meals (single or double room options)
• Morning yoga classes & SPA
Includes:
investment: 450€
• 1 full day of hairstyling lessons (8h)
Real-time demonstrations of the most in-demand bridal hairstyles
• Light lunch during break & coffee
• 2025 Beauty Trend Report: Stay ahead with insights into upcoming trends
• Photo lesson for content creation:
Learn how to photograph your work to shine on social media
Perfect for those who already have some experience and just want to be up to date with new trends and techniques. You’ll gain invaluable insights into modern hairstyling for weddings and special occasions, learn foundational methods for hair preparation, and see popular bridal hairstyles come to life in real-time demonstrations. While this class is less interactive, it provides a wealth of knowledge to inspire your own practice and refine your craft. Ideal for hairstylists and makeup artists looking to expand their skills efficiently and effectively!
Includes:
* 950€ for double room, 1050€ for single room
apply for MASTERCLASS
now SPECIAL OFFER for booking before december 31, 2024 price is 850€/950€!
* 850€ for double room, 950€ for single room
BOOK YOUR SEAT NOW!
yup, i need this!
You feel isolated and wish for a supportive community of like-minded professionals to connect with, share experiences and grow alongside?
You struggle to manage demanding clients and to deliver flawless hairstyles in tight timelines?
You are lacking confidence in your skills, with curls dropping and updos not lasting through whole day?
Are you feeling stuck with outdated techniques and have the feeling you are doing same hairstyles again and again?
This masterclass is intended for makeup artists who are just getting started in hairstyling; no prior experience is required! You only need an optimistic mindset and the desire to learn. Hairstylists with style experience looking to work in the bridal industry are also welcome. Whether you are a beginner or an experienced stylist wishing to improve your skills, this masterclass is perfect for you.
Apply by clicking the button or sending a direct email to masterclass@sfumatomakeup.com. Once you apply, you’ll receive an invoice - your seat will only be secured after full payment. Take advantage of a special offer for the FULL MASTERCLASS by booking your seat before December 31, 2024!
You have a standalone option of booking only the theoretical session taking place on February 7, 2025. The whole experience will not be as immersive as the hands-on class; nevertheless, you will learn plenty of new hairstyling techniques, discover the most demanded bridal styles, and gain insights into the foundational methods for preparing and styling hair for weddings and special occasions.
For the reservation of the full course, a payment option in two installments is available. The first installment is due on January 3, 2025, and the second on February 3, 2025. The number of spots will be limited, with smaller groups to maintain the high quality of the masterclass. Seats will be allocated on a "first come, first served" basis, with reservations confirmed upon the first payment and secured only after the full payment of the course fee.
No, this masterclass is specifically designed to focus on bridal and special occasion hairstyles, catering to the unique demands of the wedding industry. While the basics of bridal styling definitely apply to fashion, that market is distinct and requires deeper knowledge and expertise in the fashion field. However, we understand the interest and are planning future workshops dedicated to editorial and fashion-focused hairstyling. Stay tuned for updates!
Due to busy working schedule, this masterclass will not be repeated in 2025. Masterclass is strategically planned at start of the year, to get ahead of 2025 trends, have ample time to practice learned skills before the wedding season, set clear business goals, and establish a solid foundation for a successful upcoming year. If you’re able to reschedule your plans, we’d love to have you join us. If not ... see you next year? :)
An exclusive free online video masterclass packed with insider tips about styled photoshoots - when and how to plan a themed photoshoot, how to identify appropriate vendors for collaboration, what to pay attention to, when to charge for these kind of projects ...
This is your chance to get a sneak peek of the masterclass and learn from industry expert - COMPLETELY FREE!
BOOK ME FOR my
FREE ONLINE CLASS!
6th of JANUARY 2025